Quick summary: 777 x collects your personal data to operate your account, verify your identity, process PKR payments via Easypaisa and JazzCash, and keep the platform safe. We do not sell your data to anyone. You can request a copy of your data, correct it or ask for it to be deleted at any time by emailing support@777x-khelo.com. Full details are in the sections below.
1. Introduction
This Privacy Policy explains how 777 x ("the Platform", "we", "us") collects, uses, stores and protects the personal information of players who register and use the services available at 777x-khelo.com. This Policy applies to all products and features on the platform, including sports betting, live casino, card games, poker, the VIP Club programme and all associated mobile and web interfaces.
By registering an account at 777 x, you acknowledge that you have read this Privacy Policy and consent to the collection and use of your personal data as described here. This Policy should be read alongside our Terms and Conditions — if there is any conflict between the two documents in relation to data handling, this Privacy Policy governs.
We treat your privacy as a genuine obligation, not a compliance checkbox. The 777 x platform was built for Pakistani players — which means the data handling practices described here are designed around the payment methods, verification requirements and usage patterns specific to players in Pakistan. We do not apply a generic global privacy framework and then note exceptions for local users. This Policy is written specifically for you.
If you have any question about how 777 x handles your personal data that is not answered in this Policy, contact us at support@777x-khelo.com before registering. We will respond within 48 hours.
2. Data We Collect
777 x collects personal data in three main ways: information you provide directly when registering or using the platform, information generated automatically by your use of the platform, and information received from third-party payment providers as part of transaction processing.
2.1 Information You Provide Directly
- Registration data: Full name, date of birth, phone number, email address and password when you create a 777 x account.
- Identity verification documents: CNIC, passport copy or other identity documents requested during the verification process.
- Payment details: Easypaisa or JazzCash account number, NayaPay or SadaPay wallet ID, bank account details for IBFT transfers or card details for Visa/Mastercard transactions. These are used solely for processing deposits and withdrawals in PKR.
- Support communications: Any information you provide when contacting the 777 x support team via live chat, email or any other channel.
- Responsible gaming information: Deposit limits, session controls or self-exclusion preferences set in your account.
2.2 Information Collected Automatically
- Device information: Device type, operating system, browser type and version, screen resolution and mobile network operator.
- Usage data: Pages viewed, features used, betting history, game session duration, deposit and withdrawal history and login timestamps.
- Connection data: IP address, approximate location (city or region level, not precise GPS), and internet service provider.
- Cookies and similar technologies: Session identifiers, preference cookies and analytics identifiers as described in Section 7.
2.3 Information from Third Parties
- Payment processors: Confirmation of transaction status, partial payment credentials required for fraud detection and chargeback management.
- Identity verification services: Confirmation of identity document validity from certified verification service providers used for KYC compliance.
| Data Category | Examples | Source | Required? |
|---|---|---|---|
| Identity Data | Name, DOB, CNIC | You (at registration) | Yes |
| Contact Data | Phone, Email | You (at registration) | Yes |
| Payment Data | Easypaisa, JazzCash | You / Payment processor | Yes (for transactions) |
| Technical Data | IP, device, browser | Automatic collection | Automatic |
| Usage Data | Betting history, sessions | Platform activity | Automatic |
| Support Data | Chat logs, emails | You (when contacting us) | When you contact us |
3. How We Use Your Data
777 x uses your personal data only for the purposes listed below. We do not use your data for any purpose that would not be obvious to you as a player, and we do not use it in ways that go beyond what is necessary for the listed purpose.
3.1 Operating Your Account
Your registration data is used to create and maintain your 777 x account, verify your identity, allow you to log in securely, and associate your betting activity and balance with your specific account. Without this data, we cannot operate an account for you.
3.2 Processing Deposits and Withdrawals
Payment data is used solely to process PKR deposits from and withdrawals to your Easypaisa, JazzCash, NayaPay, SadaPay, bank account or card. Your payment details are transmitted through certified payment gateways and are not stored in complete form on 777 x servers beyond what is necessary for transaction history and dispute resolution.
3.3 Verifying Identity and Preventing Fraud
Identity documents and technical data (including IP address and device fingerprinting) are used to verify that you are who you say you are, to prevent multiple account registrations, to detect and prevent fraud, money laundering and other illegal activity, and to ensure that each player meets the minimum age requirement of 18 years.
3.4 Providing Customer Support
Support communications are used to resolve the specific issue raised, to maintain a record of the interaction for quality assurance and compliance purposes, and to improve our support processes. Support staff at 777 x access only the account data relevant to the query being handled.
3.5 Platform Improvement
Aggregated and anonymised usage data is used to analyse how the platform is used, identify technical issues, prioritise feature development and improve the overall experience for Pakistani players. This analysis does not identify individual players.
3.6 Regulatory and Legal Compliance
Certain data is retained and may be disclosed to meet legal obligations, including anti-money laundering (AML) record-keeping requirements, responses to lawful requests from Pakistani regulatory or law enforcement authorities, and the resolution of formal legal disputes.
3.7 Responsible Gaming
Usage patterns, session data and account activity are monitored to identify potential signs of problem gambling behaviour. Where such patterns are identified, the 777 x responsible gaming team may reach out proactively to offer support tools. This monitoring is conducted in the interest of player welfare and the data is not used for commercial profiling.
4. Legal Basis for Processing
777 x processes your personal data on the following legal grounds:
- Contractual necessity: Processing required to fulfil our obligations under your account agreement — including operating your account, processing transactions and providing the services you have registered for.
- Legal obligation: Processing required to comply with applicable laws — including AML record-keeping, age verification requirements and responses to lawful authority requests.
- Legitimate interests: Processing necessary for fraud prevention, platform security, technical improvement and responsible gaming monitoring, where those interests are not overridden by your privacy rights.
- Consent: Processing for marketing communications, where applicable. You can withdraw consent for marketing at any time by updating your communication preferences in your 777 x account settings or by contacting support.
777 x does not rely on consent as the legal basis for processing data that is necessary for operating your account or complying with legal obligations. Withdrawing consent for optional marketing will not affect your ability to use the platform.
5. Data Sharing and Third Parties
5.1 Who We Share Data With
777 x does not sell your personal data to any third party. Data is shared only in the following limited circumstances, and only to the extent necessary for the stated purpose:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank partners and card networks receive the payment data required to process your transactions. They operate under their own privacy policies and are subject to Pakistani financial services regulations.
- Identity verification providers: Certified third-party KYC providers may receive identity document data to verify your identity. They are contractually prohibited from using this data for any purpose other than the verification process.
- Technology service providers: Cloud hosting, platform software and analytics providers who process data on our behalf under strict data processing agreements. They cannot use your data for their own commercial purposes.
- Legal authorities: Regulatory bodies, law enforcement agencies and courts where disclosure is required by law or to protect the legal rights of 777 x or third parties.
- Casino game providers: Certified live dealer and RNG game studios receive session data necessary to deliver and fairly settle the specific game you are playing. They do not receive your full account or identity details.
5.2 What We Never Do
- We do not sell your personal data to data brokers or marketing companies.
- We do not share your betting history or financial information with employers, credit agencies or insurance companies.
- We do not transfer your data to third parties for their own commercial use.
- We do not use your data to build profiles that are sold or licensed externally.
6. Payment Data and Financial Privacy
Given that 777 x handles real PKR transactions through Pakistani payment infrastructure, payment data privacy deserves specific attention in this Policy.
When you make a deposit or withdrawal via Easypaisa or JazzCash, the transaction is authenticated through the respective mobile wallet provider. 777 x receives a confirmation of payment status and a partial reference identifier — not your complete wallet PIN or mobile banking credentials. These credentials are entered on the payment provider's secure interface, not on the 777 x platform.
For IBFT bank transfers, your IBAN or account number is used solely to process the specific transfer requested. It is retained in encrypted form as part of your payment method history to facilitate future withdrawals to the same account, as required by anti-money laundering regulations. You can request that we update or remove a stored payment method by contacting support.
All payment data stored by 777 x is encrypted at rest using AES-256 encryption and in transit using TLS 1.2 or higher. Access to payment records is restricted to personnel with a direct operational need and is logged for audit purposes.
If you believe any of your payment information at 777 x has been accessed without authorisation, contact support@777x-khelo.com immediately. We will investigate within 24 hours and notify you of the outcome.
7. Cookies and Tracking Technologies
7.1 What Cookies We Use
777 x uses the following categories of cookies on the platform:
- Essential cookies: Required for the platform to function. These include your session identifier (keeping you logged in), security tokens and bet slip state. These cannot be disabled without breaking core platform functionality.
- Preference cookies: Store your settings such as language preference, odds format and display layout. These improve your experience but are not required for the platform to operate.
- Analytics cookies: Collect anonymised data about how pages and features are used — which helps us identify technical issues and prioritise improvements. This data cannot be linked back to individual accounts.
7.2 What We Do Not Use
777 x does not use third-party advertising cookies, cross-site tracking pixels or behavioural profiling cookies. We do not share any cookie data with external advertising networks. Our analytics are limited to understanding how the platform is used — not building commercial audience profiles.
7.3 Managing Cookies
You can manage non-essential cookies through your browser settings at any time. Disabling preference and analytics cookies will not prevent you from using the platform, but may reset your display preferences and slightly reduce the accuracy of session management in some browser configurations.
8. Data Storage and Security
777 x takes the security of your personal data seriously. The following technical and organisational measures are in place to protect your information:
- Encryption in transit: All data transmitted between your device and 777 x servers uses TLS 1.2 or higher — the same standard used by major Pakistani banks. This protects your data from interception on public or shared networks.
- Encryption at rest: Sensitive personal data including identity documents and payment references stored on 777 x servers is encrypted using AES-256.
- Access controls: Employee access to player data is restricted on a need-to-know basis. Support staff can access only the account information relevant to handling your query. Full database access is limited to a small number of senior technical personnel and is subject to multi-factor authentication.
- Access logging: All access to personal data records is logged with timestamps and user identifiers. Logs are reviewed regularly for anomalies.
- Penetration testing: The 777 x platform undergoes periodic security testing by independent security firms to identify and remediate vulnerabilities before they can be exploited.
- Incident response: In the event of a data breach affecting your personal data, 777 x will notify affected players within 72 hours of becoming aware of the breach, in accordance with applicable regulations.
Despite these measures, no digital platform can guarantee complete security. You play a part in protecting your own data by using a strong, unique password for your 777 x account, enabling two-factor authentication and not sharing your login credentials with anyone.
9. Data Retention
777 x retains your personal data only for as long as necessary for the purposes for which it was collected, or as required by law. The specific retention periods we apply are:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AML regulatory requirement |
| Identity verification documents | Duration of account + 5 years after closure | AML/KYC regulatory requirement |
| Transaction history (deposits, withdrawals) | 7 years from transaction date | Financial record keeping |
| Betting history | 5 years from bet settlement | Dispute resolution, AML |
| Support communications | 3 years from last interaction | Dispute resolution, quality assurance |
| Technical/session logs | 12 months | Security and fraud detection |
| Cookie data (analytics) | 13 months from collection | Platform analytics |
After the relevant retention period has elapsed, data is securely deleted or anonymised in a way that prevents re-identification. Where you request deletion of your data before the retention period has elapsed, we will delete everything that is not subject to a legal retention obligation and inform you of anything that must be retained and why.
10. Your Privacy Rights
As a 777 x player, you have the following rights in relation to your personal data. These rights can be exercised at any time by contacting support@777x-khelo.com:
To exercise any of these rights, email support@777x-khelo.com with the subject line "Privacy Rights Request" and a description of what you are requesting. You will receive an acknowledgement within 48 hours and a substantive response within 30 days. Requests are handled free of charge for the first request in any 12-month period.
11. Children's Privacy
The 777 x platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes date-of-birth verification and identity document checks specifically to prevent underage registration.
If we become aware that a minor has registered an account — whether through our own detection or a report from a parent or guardian — we will immediately suspend the account, reverse any transactions where possible and permanently delete all personal data associated with that account. Any deposits made on an underage account that cannot be reversed will be handled in accordance with our Terms and Conditions.
If you believe a minor may have registered at 777 x, please contact support@777x-khelo.com immediately. This will be treated as an urgent priority and investigated within 24 hours of the report being received.
12. Changes to This Privacy Policy
777 x will update this Privacy Policy when necessary to reflect changes in our data practices, changes in applicable law, or the introduction of new features or services on the platform. Material changes — those that affect your rights or how your data is used in a substantive way — will be communicated to you by email to your registered address at least 14 days before taking effect.
Minor updates — such as clarifications of existing practices or correction of typographical errors — may be made without advance notice. The date at the top of this page will always reflect when the Policy was last updated.
Continued use of the 777 x platform after a Policy update takes effect constitutes your acceptance of the updated terms. If you do not agree with a material change, you have the right to close your account before the new Policy takes effect by contacting support@777x-khelo.com.
13. Contact and Data Queries
If you have any question, concern or request related to your privacy or the handling of your personal data at 777 x, you can reach us through the following channels:
- Email: support@777x-khelo.com (subject: Privacy Policy Query)
- Live Chat: Available on the 777 x platform 24/7
- Response time: Acknowledgement within 48 hours; full response within 30 days for data rights requests
For formal privacy complaints that have not been resolved to your satisfaction through our standard support process, you have the right to escalate to the relevant data protection authority. 777 x takes all such escalations seriously and will cooperate fully with any investigation.
When contacting us about a privacy matter, please include your registered email address, a brief description of your query and, if applicable, the specific data or processing activity your request relates to. This will allow us to respond accurately and efficiently without needing to ask follow-up questions for straightforward requests.